Mainpeak, one of Australia’s largest adventure stores, commissioned Intertec to provide website and graphic design for their new online adventure store. Themed on Mainpeak’s slogan “Fun deserves serious”, Intertec embarked on visual design that emphasises elements of adventure, the great outdoors, active lifestyles, exploration, travel and discovery, within an easy-to-use business website and e-Cart interface.
The site presents a portal for visitors to Mainpeak news, products (Outdoor, Paddle and Snow), tips and information for adventure enthusiasts. Intertec worked closely with the Mainpeak team to ensure that the new site integrates with the existing product database, and that key elements in the company’s new branding are communicated via the site design. Mainpeak launched the site to great success.