Argyle Diamonds

Argyle Diamonds is synonymous with quality exclusive and rare diamonds. The company image is simple, elegant and timeless. Diamonds are, after all, forever. Intertec designers and web developers, in collaboration with Argyle Diamonds’ design consultant, created a web site that portrays this timeless and enduring quality of the diamonds and of the Kimberley region in which they are mined.

A key element in the design of the website was its congruence with Rio Tinto’s digital branding guidelines. Intertec designed the site to incorporate primary aspects of the guidelines, including logo and colour schemes. The site was visually designed to give visitors with an overview of the mine, it’s location, diamond products, sales and community participation. The design conveys a powerful sense of the region and the diamonds that originate from it.

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