Half Of The Top 100 Blogs Now Use WordPress

WordPress – both in its hosted and self-hosted forms – has long been among the most popular platforms for personal and professional blogs (and it’s what we use here at TechCrunch, too). Looking at the top 100 blogs in Technorati’s index, a new study by website monitoring firm Pingdom found that 49% of the top 100 blogs now use WordPress. That’s up from 32% in 2009. No other platform even comes close.

Typepad was still the second most popular platform in 2009, but now it has virtually disappeared from the rankings. Movable Type, which was still being used by 12 of top 100 blogs in 2009, is now down to 7.


Trend: Secrecy and Custom Platforms

Besides WordPress’ total domination in this space though, what’s most interesting about these new statistics is the rise of the custom blogging platforms. In the Technorati top 10 alone, four sites now use their own custom platforms. This is a good example of how competitive the professional blogging business has become. Most blogs, after all, look pretty similar and having a custom platform allows these sites to differentiate themselves from the competition.

Interestingly, this has also given rise to a new degree of secrecy. Pingdom, for example, was unable to determine which platforms some of the top 100 sites use and was even told by one site administrator that he “was under non-disclosure agreement to not reveal anything about the site.”

Source: techcrunch.com/2012/04/11/study-half-of-the-top-100-blogs-now-use-wordpress/

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