Only now are business owners starting to see the benefits of being visible on Facebook, here is an article from Hongkiat.com that goes into Essential Tips, Apps And Examples:
Facebook has changed all of our lives. Whether you’ve ever had an account or even visited the website, it’s difficult to ignore the hundreds of Facebook’s “Like” and “Share” badges seen all around the modern web. The blogosphere is constantly buzzing with comments and shares over Facebook.
Knowing the popularity of Facebook, it’s commonplace to create a fan page for any community or website launch. This provides an outlet for your fans to get together in one place to share ideas, photos, questions, and reviews. This type of marketing works in any corporate or personal situation, thus it’s perfect for businesses and events.
In this particular post, I’ll be going into a few useful tips to put together an amazing fan page. This will help your website, community, or product sales garner a lot of attention! After all, Facebook is one of the most heavily trafficked websites on the Internet. Why wouldn’t you want your brand spread all over there?
Benefits Of A Fan Page
Before we go into creating a Facebook fan page, first we should explain what exactly a fan page comprises. Unknown to many is the fact that each fan page will be presented in public. While user profiles are generally hidden from search engine crawlers, fan page can be created and open to everybody. This is by default their natural state.
Users are able to see your photos, updates, and latest notes published even without a Facebook account. With some newer features you can even import a RSS feed from your blog or Twitter account. Once you’ve created a fan page, you can set up discussion forums too. This is a great place for people to meet and share opinions about whatever your topic may be.
And the most obvious benefit? It’s 100% free of charge! Doesn’t cost a dime. This type of marketing only costs a little time to setup and configure, thus making it possible for you to invest more time and cost on marketing.
With fan page, you’re also able to upload photos and video content and store these contents remotely on Facebook’s server while sharing out directly to your fans. The promotional value is huge from any standpoint.
Creating A Fan Page
For the sake of this article we’re assuming you’ve already signed up Facebook and have an account yourself. If not, feel free to create one, or sign up under your company name with a fake personality.
If you are logged into the site, scroll towards the very bottom of the page. On the right-hand side of the footer you’ll find a series of small links, one of which is titled Create a Page. Click and you’re brought right here to choose the type of page you’re looking to create. Facebook styles the pages differently based on your focus. Some examples include an event or charity, entertainment media, celebrities or bands, and local businesses.
You’ll have to fill in a bit of information and agree to Facebook Pages’ terms and conditions. It’s all fairly straightforward information, so you shouldn’t get lost anywhere in the process. However if you run into an obstacle, you can try to go back to the front page and start again.
If you’ve confirmed your details and everything looks good, congratulations! You’ve completed the creation process and your new fan page is up online. You can now edit settings, upload photos, and invite your friends to join.