Brands are powerful. When a business is successful in creating a brand, it almost works as if the power of inbound marketing is at play (even without the actual digital equivalent of the entire inbound marketing process). Customers trust the brand enough to spend their hard-earned money on your products and services. They’d go out of their way to spread the word. Customers don’t think twice before buying products or services of particular brands irrespective of the price since they believe in what they will get in return. Brands have value embedded in them.
Brands, however, are not limited to large business groups and companies worth billions of dollars. Everyone should strive to create a brand and that includes individuals and small businesses. Since building your website is usually the first step towards the entire subset of work that goes into building your brand, here are ways to make your website work for you to add value to your brand:
- Simplicity succeeds for a reason
- Make the website for others, not for you
- Invest in the “first impression” elements
- The copy talks: So, what does it say?
- What is your marketing story?
- No value is possible with glitches
For the full article: http://webdesignledger.com/tips/how-to-build-a-website-that-adds-value-to-your-brand